The JA Company of the Year Competition is not simply a business competition for young people. Qualifying JA Companies must be able to successfully apply 21st century skills (such as creativity, collaboration, critical thinking and communication) and demonstrate entrepreneurial thinking during each competition element.
The goal is to balance the business achievements of each team as a whole with the personal development of each individual team member. For a team to win this award, it is not enough just to run a financially successful JA Company or to have created an exciting product or service. JA Company members also must demonstrate that they understand how and why the company performed as it did.